Tag Archives: cover reveal

RE-covering (from) A Failed Cover: Some Advice For (re)Branding A Book

29 Mar

This morning I launched the new cover art for Acephalous Book 1 (below).

CREATESPACE PRINT book cover FINAL-300dpi

Why I Made It

I was motivated to re-brand the book with a new cover and summary blurb because sales have been less than stellar and because, sometimes, you just come up with better ideas after the fact. Sometimes it’s not even on purpose, like this one.

How I Made It

This new cover art started as a mixed-media painting project. I was going to sell the painting at my event booth because it uses the dictionary page with the word “Acephalous” on it. (I do cat-related ones, too, for my other books, and people seem to like them). After tearing out the page and cutting it to size, I decoupaged the dictionary page to a canvas, made crown stencils to paint around, and once dry, added some copper leaf. When it was finished it screamed, “BOOK COVER!” and I just couldn’t sell it. Enter a high-resolution scan of the original painting, some digital touch-ups for color contrast, and the addition of the second dictionary page plus back-matter for the back cover. (Not as exciting a process as the painting.)

Why The New Art Is Better For A Book

Though the book is a good read on which I’ve gotten favorable feedback, the old cover (below) suffered a fatal flaw:

Published Acephalous Cover Final

It did nothing to indicate genre, subject-matter, or target audience. It was pretty. I liked it. When presented with the book, others liked it. But, it wasn’t a cover that grabbed anyone. Since I can’t put the book in people’s hands, strike up conversations about the book, tell them what it’s about all the time, the cover has to do that for me when away from events and speaking engagements.

Aesthetics and marketability are not the same thing. Marketability goes beyond the general eye-pleasing look of a book and must tell something about its contents. “It’s pretty” isn’t enough. As a YA Urban Fantasy with metaphysical elements and a major, plot-changing power struggle, a line of trees on a snowy path wasn’t enough. That book could have been about anything and for readers of any age. It says nothing of genre, although it might say what genre it isn’t (like fantasy, which is bad because it is). Though the cover comes directly from a pivotal scene in the novel, no one knows that until after reading. This is backwards. The cover needs to divulge a bit about what’s inside rather than what’s inside explaining the choice of cover.Enter the bold new cover I created (image 1).

Breaking Down The New Elements

The new art symbolizes parts of the plot in a more general way than the original, which was a verbatim scene. A scene is not a symbol. Symbols are immediately recognizable and have a connotation without further reading. Scenes have no meaning and give no messages to the audience until played out. Crowns indicate the power struggle, which is a relevant theme on a character-self level, character-character level, and character-world level, and they have a more fantasy-leaning connotation.

The new art includes a definition for the title word, Acephalous for clarity. (Note: If you’re going to name your book with a word most people don’t know and can’t pronounce, the explanation needs to be readily available in some manner. I chose a rather blatant method.)

The new art also has a handmade, artsy feel (because it is handmade) that appeals to me and others on an aesthetic and genre-consistent level. This makes it marketable–looks and function. Current trends in YA urban fantasy covers include dark color palettes, multiple textures/patterns, and either: bold, sans-serif text or wispy serif text verging on filigree. The wispy tends toward the more traditional realms of (high)fantasy, the “urban fantasy” approach meaning it is a modern-day setting in our real world, and the characters are less often fantastic creatures than real people with special traits/abilities. Many covers have people/faces on them (even before they’re turned into movies and re-covered with the actors), but that’s not my personal style. I like readers to envision the characters rather than be told who to see by the cover. Just look at a wall of new releases in the YA section of any book store. You’ll see these traits. Resist the urge to step out of the bounds of your genre to be different than that wall. It won’t necessarily pay off to not fit in. What started as the desire to not do what every other author/publisher is doing with their covers may end with confused readers. There are tropes and trends in marketing for a reason. Symbolism and connotation are deeply linked to language and social cues, and your book needs to look like it was placed on the correct shelf in the correct section of the store or people won’t take these cues to understanding.

Other New Features

In addition to the new art, I also rewrote the back cover blurb. At events, people would read the old blurb, put the book back down, and say something like, “That sounds dark,” or, “That’s just a little too heavy for me/my daughter/my students, etc.” The blurb was killing my sales. While there are many dark moments in the book, it is no darker than any other teen drama or fantasy, and I need people to know that. There are always elements of peril, loss, and hopelessness in a plot structured to show how and when a character is finally smacked by reality. I needed my new blurb to convey that there are high stakes and dark moments, but that they are vital to character and plot development, which must start at low-points in order to show realistic growth through a plot (especially with books in a series). The new blurb is shorter, equally telling, yet infuses a hint of hope to soften the darkness.

To reflect the new cover and blurb, I switched up some of my keywords on sales platforms. Poor sales sometimes have more to do with putting the book on the wrong shelf (even the digital “shelves” and categories used by Amazon and others) than with the book itself. For me, it’s not that people were buying the book, reading it, and disliking it. It’s not the writing. People weren’t buying it in the first place. A reason for this might include lack of visibility, especially for online markets where there is so much competition. The book has to appear to the right people at the right time. Search terms/key words and category matter immensely, and having these set to target the right shoppers helps online stores continue targeting correctly. The more imprints (that’s the people who see the book for sale either by ad or search) that turn to sales, the better the store algorithms learn to keep showing the book to other shoppers like the ones who purchased. Essentially, your book has to be on the right shelf and look like it’s on the right shelf.

Since this new cover has just launched, I have no proof that my efforts work on this book, but I have high suspicions they will. These changes will compound as books two and three in the series are released, as the more books you publish, the easier you are to find. And now, I have a definite style and image theme to work from when creating those series covers. Expect to see the dictionary page plus crown silhouette continue, re-styled, in later volumes.

Other authors and marketers make similar decisions to overhaul stagnate back-list titles all the time. Experts in the publishing field recommend this method in hundreds of publications. (I recommend How to Market a Book by Joanna Penn and Merchants of Culture: The Publishing Business in the Twenty-First Century by John Brookshire Thompson.)

The Takeaway

Don’t be afraid to let go of what isn’t working just because it took a lot of time to create. If you put that much work into the original, you told yourself it was worth it. If it isn’t selling in that state and you’re unwilling to change it, what are you saying about that piece of work? That it was only worth one attempt?

It may feel for a while like the first attempt (or however many) was a waste of time if it has come down to a re-do, but I think it’s a much larger waste of time to let something that isn’t working linger with no results when the addition of a little more work could reap huge dividends. And yes, it is about the money.

(Authors will tell you that they do it because they love it, because they can’t resist the compulsion to write, because they will explode or go mad if they don’t. This is true beyond words. But when an author sets out to make a living by writing, all the love for the craft in the world can’t finance life. If that means I put in another 80 hours recreating a cover for a passion-project book I started at 14 years old and, despite my expectations and yearning for people to read it, is going nowhere, so be it. I put 12 years into that manuscript before it published. You better believe I want it to sell.)

Hopefully I’ll be able to update this post in a year with clear results that prove the experts were right and that my changes worked. I’ll keep adjusting until they do. It’s worth the extra time to me. The first try wasn’t a waste. Failed first attempts only remain failures if nothing is done to resolve the issue. Once there’s a success, that “failed first attempt” becomes a special edition, a limited run, a rare collector’s piece. And those are usually worth more to fans and readers anyway.

A final, somewhat contradictory note:

I fully acknowledge the validity of quitting while ahead, cutting your losses, and prioritizing by cost-benefit analysis. I said it was about the money, and the above are cost-related decisions. I respect every author’s decision to forge ahead with multiple attempts or to say, “That really was a failure. I’m done.” The threshold for if and when these decisions are made is different for all authors. For every project and timeline, there is a point that, when reached, makes it impossible to ever, in a lifetime, make enough money on it to pay back the effort involved, much less turn a profit. My stance in this article is based on my threshold for this project. I haven’t met that threshold yet.

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RE-BRANDING: Acephalous Book 1 NEW Cover and Blurb

29 Mar

CREATESPACE PRINT book cover FINAL-300dpi

These new paperback covers are available only on Amazon. Ebooks now have this cover on all available platforms (Kindle, Smashwords, iBooks, and Kobo).

Love the old cover? My remaining stock, both Advance Reading Copies and Final Publications, are now event exclusives. Visit one of my events for a special signed copy. Less than 300 ever made.

New Back-Cover Blurb:

Breena wishes she was someone else and uses her dreams to escape. When a dream-figure presents the opportunity to transform, she seizes it. But, the learning curve to her new identity is steep and painfully loses its charm. Her teacher’s plan is chaos, and it’s spreading. Bree wants to do the right thing, but when she finally steps up, it’s too late, and she must sacrifice a part of herself to survive.

For the How & Why of the new cover, read on.

Official Cover Reveal for Nova June: Inventor

13 Mar

This beauty is finally ready!

Createspace - Full Cover - Correct Size - with ISBN - Dark Back - Final - smaller (300 dpi).png

Nova June: Inventor is available for pre-order (kindle only, paperback to follow) on Amazon.

Come see me at an event for a signed copy and a special bonus item for the first 12 people who purchase in person.

Just Checking In

23 Jan

leaves

The holidays are over and life is settling back into its normal rhythm. For me, that means lots of reading and writing.

Using the GoodReads Reading Challenge tool, I’ve resolved to read at least 24 books this year. So far, so good; I’m already on book 4. The best method to succeed, I figured, was to read as many books as possible while my schedule is relatively calm. It will set me up with a cushion for travel days and events later in the year when I’m unable to devote time to reading for pleasure.

I’ve also been polishing my manuscript of Acephalous Book 2. I finished the draft during NaNoWriMo 2017, and judging by my current rate of progress, I’m thinking it might publish by the end of Summer 2018 rather than Winter. That is, if the beta readings go swiftly.

Regardless, I’m thrilled with Acephalous Book 2 so far. It’s better than book 1 in a number of ways, and I’m excited to share it with readers. I plan to do a finalized title and cover reveal in March. If all goes well until then, the book might release in time for my first event in April: Roanoke Author’s Invasion. That’s pushing it, though, and I don’t plan to rush it.

In other news, I’ve got a new project in the works that I will be announcing right here on February 1 that I’m also aiming to complete by April!

AND Humans In My House 3 will be out by Christmas.

(If this is what my life looks like when things are settled, imagine what it’s like when I’m busy!)

I realize I’m just throwing random titles, dates, and vague entreaties to you, but trust me. You’ll want to stick around and keep checking back to find out what all the suspense is about. In the meantime, sign up for my newsletter to get less cryptic updates about my projects and event schedule, plus exclusive writing tips that I don’t post here. To sign up, click here. I’ll also post the Red Ink News sign-up on the navigation bar.

In the meantime, happy reading!

 

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